For Immediate Release
24-27
November 25, 2024

A new partnership process to enhance the future of ferry system engagement


VICTORIA, BC - BC Ferries is entering a new era of engagement aimed at strengthening relationships with coastal communities, enhancing customer trust, and meeting the public interest. BC Ferries is launching a process to design a new engagement model that better addresses the evolving needs of growing coastal communities, reflecting the importance of more effectively incorporating digital engagement. 

“A lot has changed in the last 30 plus years since the Ferry Advisory Committee (FAC) model was first created, and it’s time for us to have a look at our broader engagement process to make sure that it’s accessible, inclusive, and representative of a broad range of input,” shares Morningstar Pinto, Executive Director of External Engagement.

BC Ferries will collaborate with FACs, community residents, local governments and MLAs, First Nations, and other interested and impacted groups to create a more inclusive and responsive engagement model, which will replace the FACs and be in place starting in May 2025.

“As the FAC model winds down, it’s important to recognize the volunteerism and dedication of past and present committee members. Their contributions have made our system better, and their insights on what worked and what can be improved will help contribute to a more modern process,” says Pinto.

"I am extremely encouraged that BC Ferries is listening to ferry-dependent communities that their public engagement processes need a restart,” said Gibsons Mayor Silas White. “Our residents have spoken through lack of attendance and confidence at recent public Ferry Advisory Committee meetings. Our community agrees it is time for a more inclusive and dynamic approach, and we look forward to working with BC Ferries to develop a process that targets a broad and democratic representation of voices, and most importantly, delivers results.”

In response to feedback from the public, local governments and First Nations—as well as customer survey results where over 80% of respondents indicated a preference for more digital engagement options—BC Ferries aims to implement new engagement structures and processes to reach and hear from a broader audience. Digital tools, including real-time surveys, interactive feedback portals, and virtual forums, will enable wider participation from anywhere, at any time.

“Replacing this outdated model with a more inclusive process is a welcome step toward building stronger community relationships and enabling better-informed, community-driven decisions,” said Klahoose Nation Chief Steven Brown.

It’s expected the new model will both maintain in-person outreach and include digital-first opportunities to strengthen the inclusivity, depth and authenticity of the engagement work. In the meantime, project-specific engagements will continue as normal.

"Our goal with this new model will be to enable and amplify a diverse range of voices to better ensure the people who live in and represent the communities we serve can play an active role in helping inform decisions about the services they receive,” said Pinto.

Starting early in the new year, BC Ferries will ensure accessible opportunities for many voices to be heard and actively shape the future of ferry engagement, including through community forums, terminal and on-board pop-ups, interest holder meetings, and attendance at local events.

"After over 30 years of the same process, it’s clear that Ferry Advisory Committees aren’t the model to adequately tackle the big issues we’re facing,” said Bowen Island Mayor Andrew Leonard. “We need a modern engagement process that balances our residents’ needs with the big financial and operational challenges BC Ferries is facing." 

For more information and to stay up to date, please visit https://www.bcferries.com/in-the-community.
 
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Media Backgrounder

Working with communities and customers on an inclusive engagement model

Overview


For over three decades, Ferry Advisory Committees (FACs) have been the primary way that BC Ferries has connected with and heard from ferry-dependent communities on its minor routes. These volunteer-led groups have provided local insights and operational feedback on behalf of their communities.

Recent community feedback has highlighted the need for a refreshed, more inclusive and expansive approach to engagement—one that meets evolving expectations for accessibility, transparency, and diversity, as well as increased opportunities for digital-first communication.

Leading up to May 2025, BC Ferries will undertake a three-part research and redesign process informed by feedback and input from FAC members, community groups, local governments and MLAs, First Nations, and interested and impacted groups, to support the development of the future engagement model. This evolution is part of BC Ferries’ commitment to being an essential public service, attuned to the needs of its diverse customer base and the communities it serves.

Why this change?

Much has changed in the past 30 years and recent feedback highlights how the current model is no longer fully meeting the needs or preferences of BC Ferries passengers and the communities served, signaling the need to build a more direct, accessible, and inclusive engagement process:
 
  • Strong preference for digital engagement: An August 2024 survey of nearly 5,000 customers across the ferry system revealed that 81% of respondents prefer to engage digitally (through email, social media, or website updates), while only 8% favoured the current format. This overwhelming preference for digital channels clearly indicates the need for more flexible, real-time communication that and allows people to engage on their own terms.
  • Low awareness and mixed effectiveness: The survey revealed that 48% were aware of the existing model, and only 38% of those felt that it effectively represented community concerns. This suggests that there is significant opportunity to revisit the traditional model to better reach and resonate with customers.
  • Increased calls for inclusivity and transparency: Feedback from local governments and community residents has emphasized the need for greater transparency, a more collaborative approach with elected officials, and engagement that better includes currently underrepresented voices. The new approach is anticipated to broaden access and build a stronger, more inclusive dialogue.
In the past few years, various local governments and communities on major routes have also expressed the need for more direct input to feel heard.

Together, these insights underscore the need to move to a more dynamic, community-centred engagement strategy. Following consultation and the implementation of a new model next spring, it’s expected this updated approach will allow BC Ferries to connect with more people, make decisions informed by feedback and input from a representative group of customers and communities, and foster strong, responsive relationships across its service areas.

Evolving BC Ferries’ engagement

The evolution of engagement will be developed with input from communities, customers, and other interest holders, and is expected to include the following features:
 
  • Balancing in-person and digital engagement: real-time accessible online engagement opportunities, making it easier for community members to share feedback and track responses. BC Ferries is also committed to maintaining in-person engagements, recognizing the value face-to-face sessions create for meaningful dialogue.
  • Broader, more inclusive engagement: Starting in early 2025, BC Ferries will host design sessions, online surveys, pop-up events, and more at terminals and onboard ferries. Input from local governments, First Nations, and community groups, will help ensure a representative engagement model.
Looking forward 

On April 30, 2025, the current FAC process will end and be replaced by the newly developed model. Until spring 2025, people can also share operations-related feedback directly through BC Ferries Customer Service or by email to engagement@bcferries.com for those wishing to share input on policy or coastal community-wide priorities.

Those interested in participating in or providing feedback into the engagement development process can visit https://www.bcferriesprojects.ca/in-your-community for updates and to sign up for notifications. During this time, project engagement will continue as normal, ensuring community feedback is included in ongoing terminal construction planning throughout the coastal ferry system. 

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Categories & regions

Media Contact:
Victoria: (250) 978-1267
Email: media@bcferries.com
Web: https://www.bcferries.com/contact-us/media-room

Customer Contact:
Victoria: (250) 410-1465
Toll-free: 1-888-BCFERRY (1-888-223-3779)
Web: https://www.bcferries.com/contact-us
 
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